Client:
Bimbo
Country:
Global
Task:
Branding
We brought the Bimbo bear to life
Our client Bimbo, brought the challenge: to design an evolution of the Bimbo brand logo.
Our proposal was to “give life” to the Bimbo bear. We highlighted the bear as the iconic brand element that connects with consumers.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge: Work with an iconic brand
We envisioned the evolution of an iconic brand, carefully balancing innovation with the preservation of its core essence.
The solution: The opportunity to make the bear the protagonist
To achieve greater impact through the brand, we increased the size of the brand’s iconic character, giving it greater prominence and emphasizing the values it represents: care, family, and affection.
The results: A stronger brand in terms of visibility and communication
A stronger brand in its visibility and communication was achieved by reinforcing its key elements and clarifying its message. By enhancing its presence and consistency, the brand now stands out more clearly, conveying its values in a more impactful and engaging way across every touchpoint.
