Client:
Mazzei
Country:
Paraguay
Task:
Packaging Design
Communicating the Taste of Healthy Living
Imaginity created the Befit brand identity and packaging design for a new line of healthy products, including cookies, cereal bars, and other better-for-you snacks. The goal was clear: communicate health through flavor while building a visual identity that feels approachable, modern, and trustworthy.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Befit: Organic, Natural, and Always in Motion
We designed the Befit logo, visual identity, and packaging design to express the brand’s personality, values, and connection to its consumers. With cues of organic simplicity, natural balance, and lightness in movement, the visual identity reinforces Befit’s promise of wellness and vitality.
A Lifestyle Captured in Packaging
The Befit packaging design was created to resonate with health-conscious consumers seeking natural products and functional ingredients. Each flavor is easily distinguished through a clear color-coding system, reinforced with appetizing ingredient imagery that highlights freshness and transparency. The result is a visual identity that feels both modern and authentic, perfectly aligned with a lifestyle centered on healthy choices.
