Design Experience - Cheese & Dairy
Blending heritage, freshness, and appetite appeal into brands consumers trust
Cheese and dairy brands live at the intersection of heritage and modern lifestyle. They carry strong cultural associations, but must also compete in dynamic retail environments where packaging design drives both recognition and choice. From everyday staples to premium specialty lines, successful cheese packaging must signal freshness, quality, and appetite appeal, while also making navigation simple for busy shoppers.
At Imaginity, we’ve partnered with iconic cheese brands like Borden and La Vaquita, developing packaging design, brand activations, and digital experiences that bring their products to life. Our work shows how design can highlight flavor, authenticity, and tradition while positioning brands as modern, relevant, and retail-ready.
Crafting Distinctive Brand Systems
With Borden Cheese, we reimagined packaging to emphasize taste and visibility. The new Thick Cut packaging design highlights the product’s generous slices, using bold photography and clear labeling that stand out in the dairy aisle. By refining the design system, we gave Borden a fresh, contemporary look while keeping the familiarity that loyal consumers expect.
For La Vaquita, a brand with strong cultural heritage, we created a flexible identity across packaging, retail, and digital channels. From store activations to web design, we emphasized authenticity and tradition while making the brand feel accessible and engaging for today’s consumers.
Driving Engagement Beyond the Pack
In cheese and dairy, packaging is only one part of the consumer journey. Brands also need to create immersive experiences that connect with shoppers at multiple touchpoints. With both Borden and La Vaquita, we extended the design system into brand activations—from in-store displays that maximize visibility to promotional campaigns that strengthen consumer loyalty.
This integrated approach ensures that every element—from the package in hand to the retail environment—works together as a cohesive brand experience. By combining packaging, branding, and activation, we help cheese and dairy brands build stronger connections and drive growth.
Packaging as a Growth Engine in Dairy
Cheese packaging has a unique role: it must convey quality, flavor, and freshness while remaining easy to navigate in a highly competitive aisle. Strong branding ensures that consumers can quickly distinguish between formats—shredded, sliced, or block—while also encouraging trial of new products and variants.
By developing design systems that are both consistent and adaptable, Imaginity helps cheese and dairy brands stay relevant over time. Whether it’s through bold redesigns, special promotions, or digital extensions, our work shows how design can transform everyday dairy products into powerful brand-building platforms.
From Everyday Staples to Memorable Brands
Cheese is more than food—it’s part of family meals, traditions, and celebrations. At Imaginity, we design packaging that honors this role while also making brands competitive in today’s fast-moving retail world. Our work with Borden and La Vaquita demonstrates how thoughtful design can bridge heritage and modernity, creating identities that are authentic, recognizable, and built for growth.
Through packaging, branding, and activation, we help cheese and dairy brands turn everyday staples into memorable experiences that consumers trust and love.
