Client:
Wynwood Blocks
Country:
USA
Task:
Branding, Print, Web
Cutting-edge desing
We were tasked with creating the complete brand identity for Wynwood Blocks, a new real estate development located in the vibrant Wynwood Arts District of Miami. Our challenge was to design a brand that would not only be modern but would also authentically reflect the unique architectural style and rich artistic energy of the surrounding area.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The final logo design and brand identity successfully draw inspiration from the district's surroundings, offering a modern and modular look. This design reflects the project's contemporary vision and seamlessly integrates it with the local culture. The new branding serves as a powerful magnet for potential clients, clearly communicating the project's unique character and location.
The Challenge: Capturing Local Identity
The main challenge was to create a compelling brand identity for a new real estate development, Wynwood Blocks, located in the dynamic Wynwood Arts District in Miami. The project needed a visual identity that would not only be modern and unique but also authentically reflect the area's distinct architectural style and artistic, energetic culture.
The Solution: A Modular and Modern Design
We developed a comprehensive brand identity with a logo that directly drew inspiration from the local environment. The design is both modern and modular, reflecting the architectural forms and artistic energy of the Wynwood Arts District. This strategic approach ensured the brand’s visual language was in perfect harmony with its physical location.
The Results: An Authentic and Cohesive Brand
The project successfully established an authentic brand identity for the real estate development. The new logo and branding effectively communicated the project’s vision by leveraging the unique cultural and architectural elements of its surroundings. The result is a cohesive and visually powerful brand that resonates with the local community and attracts potential investors and residents.
