Client:
Wise Snacks
Country:
USA
Task:
Branding, Packaging Design
For the new Wise Snacks Snack Mix packaging design, our goal was to create a modern and youthful visual identity that stands out for its bold use of color. This new product combines a mix of the most delicious Wise products, and the design needed to reflect its fresh, fun, and appealing nature.
The Challenge: Launching a New Product with a Fresh Identity
The main challenge was to design a brand-new packaging for Wise Snacks’ "Snack Mix." This new product, which combines several of the brand’s most popular items, needed a modern and youthful identity that would immediately stand out on the shelf. The design had to differentiate the Snack Mix as a unique offering while remaining consistent with the overall Wise brand family.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: A Bold and Modern Design
Building on our previous work with the Wise product line, our solution was to create a package that emphasizes color and modern aesthetics. The design focuses on showcasing the product's contents—the mix of the most delicious Wise products—in a fresh and vibrant way. This approach ensures the package’s visual appeal is centered on its youthful and modern look, making it stand out from other products on the shelf.
The Results: Increased Shelf Visibility
The project successfully delivered a new product with an eye-catching design that appeals to a younger audience. By using a bold, color-centric design, the Snack Mix packaging effectively achieves a strong shelf presence. This not only helps consumers quickly identify the new product but also reinforces the brand’s ability to innovate and appeal to a broad range of consumers.
