Client:
Sol Mix. Packaging Design
Country:
Chile
Task:
Packaging Design
A unique mix of beer and cocktails
Sol, the iconic Mexican beer brand known for its vibrant celebration of life, expands its horizons with Sol Mix, a unique fusion of beer and cocktails. For this exciting launch in the Chilean market, Imaginity was entrusted with creating a standout packaging design and visual identity. The objective was to celebrate the brand’s rich heritage while embracing a playful, modern twist to captivate consumers.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge
Sol sought to expand its portfolio with a new product concept that combined the character of beer with the freshness of natural fruit flavors, reminiscent of refreshing cocktail drinks. The challenge was to express this innovation visually while staying true to the brand’s sunny, optimistic DNA, capturing both authenticity and refreshment in a new, vibrant format that would attract a younger audience.
The Solution
Imaginity created a bright and energetic packaging design inspired by sunlight, fresh cocktail flavors, and the spontaneous spirit of social gatherings. To communicate the cocktail-inspired essence of Sol Mix, the design incorporates vibrant imagery, including a glass illustration that evokes the mixed-drink experience, paired with vivid color palettes and fluid shapes that highlight the natural fruit cues. This approach bridges Sol’s iconic brand heritage with a fresh, adventurous look, resulting in packaging that feels both instantly recognizable and refreshingly modern. The new visual identity captures the perfect balance between beer character and fruit freshness.
The Result
A refreshing and distinctive pack that stands out within the beer and flavored beverage category. Sol Mix successfully communicates innovation and flavor while preserving Sol’s signature warmth and authenticity, extending the brand into new consumption occasions and connecting with a broader, younger audience. The launch achieved strong in-market performance, quickly gaining visibility and driving incremental sales for the brand within the growing flavored beer segment.
The vibrant nature of the Sol Mix product range makes it an ideal companion for summer, where refreshment and enjoyment are paramount. Combining the crisp, light character of beer with the lively flavors of tropical cocktails, Sol Mix embodies the essence of sunny days and relaxed gatherings.
Whether it's the juicy burst of Mango Margarita or the tangy sweetness of Spritz Frutos Rojos, each flavor is designed to bring a sense of joy and vitality to summer moments. Perfect for poolside lounging or outdoor fiestas, Sol Mix ensures every sip feels like a celebration of sunshine and good vibes.
To enhance shelf appeal, the 6-pack design features a striking photo of a glass showcasing the vibrant, cocktail-inspired product in an engaging consumption setting. This visual element effectively communicates the product’s essence while enticing consumers with its bold and refreshing presentation.
This design is paired with a backdrop of Sol's iconic sun rays, and a smaller illustration of fresh fruits, reinforcing the natural and refreshing qualities of the flavors. The layout harmoniously balances boldness with clarity, allowing the product's unique attributes to shine. Through this visual identity, Imaginity ensures Sol Mix connects deeply with consumers, inviting them to embrace moments of joy and flavor while staying true to the legacy of the Sol brand.
