Client:
Sol Mix Beer. Packaging Design
Country:
Chile
Task:
Packaging Design
Sol, the iconic Mexican beer brand known for its vibrant celebration of life, expands its horizons with Sol Mix, a unique fusion of beer and cocktails. For this exciting launch in the Chilean market, Imaginity was entrusted with creating a standout packaging design and visual identity. The objective was to celebrate the brand’s rich heritage while embracing a playful, modern twist to captivate consumers.
The result is a cheerful and dynamic design, featuring a bold color band to highlight each fruit-forward flavor, such as Spritz Frutos Rojos and Mango Margarita. This thoughtful approach ensures the new range maintains Sol’s recognition and authenticity while showcasing its innovative spirit.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
To communicate the cocktail-inspired nature of Sol Mix, the design integrates vibrant imagery, including a glass illustration that highlights the product origin. This feature, combined with the colorful and energetic design elements, bridges Sol’s iconic branding with its adventurous new product line, creating packaging that is both recognizable and refreshingly modern.
The result is a cheerful and colorful design, featuring a prominent color band to highlight the predominant fruit flavor of each variant.
To further enhance product communication, a glass illustration is included, visually conveying the cocktail-inspired nature of the product. This design successfully bridges the heritage of the Sol brand with its bold new venture.
The vibrant nature of the Sol Mix product range makes it an ideal companion for summer, where refreshment and enjoyment are paramount. Combining the crisp, light character of beer with the lively flavors of tropical cocktails, Sol Mix embodies the essence of sunny days and relaxed gatherings.
Whether it's the juicy burst of Mango Margarita or the tangy sweetness of Spritz Frutos Rojos, each flavor is designed to bring a sense of joy and vitality to summer moments. Perfect for poolside lounging or outdoor fiestas, Sol Mix ensures every sip feels like a celebration of sunshine and good vibes.
To enhance shelf appeal, the 6-pack design features a striking photo of a glass showcasing the vibrant, cocktail-inspired product in an engaging consumption setting. This visual element effectively communicates the product’s essence while enticing consumers with its bold and refreshing presentation.
This design is paired with a backdrop of Sol's iconic sun rays, and a smaller illustration of fresh fruits, reinforcing the natural and refreshing qualities of the flavors. The layout harmoniously balances boldness with clarity, allowing the product's unique attributes to shine. Through this visual identity, Imaginity ensures Sol Mix connects deeply with consumers, inviting them to embrace moments of joy and flavor while staying true to the legacy of the Sol brand.
