Client:
Pepsi Kick
Country:
USA
Task:
NFL Packaging Design
A collectible passion
In a strategic partnership with PepsiCo, we designed a unique series of 32 collectible bottles for the Pepsi Kick – NFL Edition. Each bottle was a tribute to a specific NFL team, combining bold team graphics and colors with the dynamic, dark energy of the Pepsi Kick brand. The collection was designed to amplify the excitement of the football season and drive consumer engagement beyond just a single purchase.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
This project successfully turned everyday product packaging into a fan-driven experience. By creating a collectible item for each team, we tapped into the passion and loyalty of football fans. The campaign generated significant buzz and served as a powerful brand tool, solidifying Pepsi Kick’s connection with a dedicated audience.
The Challenge: Connecting with Football Fans
The core challenge was to create a limited-edition packaging design series that would successfully link the Pepsi Kick brand with the sport passion of NFL fans. The project needed to translate the identity of all 32 NFL teams into a unified and visually appealing collection of bottles, amplifying the excitement of football season and encouraging fan engagement.
The Solution: A Bold and Collectible Series
We partnered with PepsiCo to design 32 unique collectible bottles, one for each NFL team. Our design solution combined the bold team graphics and colors with the dynamic, "dark energy" aesthetic of the Pepsi Kick brand. This fusion turned a standard product into a collectible series that leveraged the emotional connection fans have with their teams.
The Results: Enhanced Fan Engagement
The project successfully transformed everyday packaging into a sought-after, fan-driven experience. By creating a collectible series that resonated with the spirit of the NFL season, the campaign not only increased brand visibility but also fostered a direct connection with consumers. The unique design amplified the excitement of the football season, encouraging fans to engage with the product in a new and interactive way.
