Client:
Pepsi Kick
Country:
USA
Task:
NFL Packaging Design
Driving Fan Engagement Through Limited Edition Packaging and Brand Activation
In a strategic partnership with PepsiCo, Imaginity global agency designed a unique series of 32 collectible bottles for the Pepsi Kick – USA NFL Edition. Each bottle packaging design was a tribute to a specific NFL team, combining bold team graphics and colors with the dynamic, dark energy of the Pepsi Kick brand. The collection was designed to amplify the excitement of the football season and drive consumer engagement beyond just a single purchase in store.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
This project for Pepsi soda beverages successfully turned everyday product packaging into a fan-driven experience. For this collection we create a product line architecture. By creating a collectible item for each team, we tapped into the passion and loyalty of football fans. The campaign storytelling generated significant buzz and served as a powerful brand tool, solidifying Pepsi Kick’s connection with a dedicated audience.
The Challenge: Connecting with Football Fans
The core challenge was to create a limited-edition packaging design series that would successfully link the Pepsi Kick brand with the sport passion of NFL fans. The project needed to translate the identity of all 32 NFL teams into a unified and visually appealing collection of bottles, amplifying the excitement of football season and encouraging fan engagement.
The Solution: A Bold and Collectible Series
We partnered with PepsiCo to design the visual identity for 32 unique collectible bottles, one for each NFL team. Our design solution combined the bold team graphics and colors with the dynamic, "dark energy" aesthetic of the Pepsi Kick brand. This fusion turned a standard product into a collectible series that leveraged the emotional connection fans have with their teams.
The Results: Enhanced Fan Engagement
The project successfully transformed everyday packaging into a sought-after, fan-driven experience. We harness the power of packaging to create a collectible series that resonated with the spirit of the NFL season, the campaign not only increased brand visibility but also fostered a direct connection with consumers. The unique design amplified the excitement of the football season, encouraging fans to engage with the product in a new and interactive way.
