Client:
Mowi
Country:
Norway
Task:
Branding, Packaging Design
Brand consistency should never stop at the factory door. For Mowi Global, we developed a pragmatic yet premium packaging solution for their fresh Norwegian salmon thermal packs. By navigating the industrial constraints of large-scale logistics, we ensured that the Mowi Supreme brand identity remained recognizable and professional throughout the entire delivery process, maintaining the "premium feel" from the source to the final consumer.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
1. The Challenge: Enhancing Visibility for a Global Premium Brand
The primary challenge was to design the packaging for thermal packs used in the retail delivery of fresh Norwegian salmon. The project required balancing the technical limitations of thermal materials and industrial printing processes with the prestige of the Mowi Supreme brand. Our goal was to ensure the packaging remained strictly functional for temperature control while visually reflecting the high-end nature of the product.
2. The Solution: Pragmatic and Recognizable Design
In collaboration with Topline Marketing for Mowi Global, we developed a design that was both utilitarian and visually impactful. By working within the specific color and printing constraints inherent to thermal materials, we optimized brand elements to ensure they remained bold and sharp. We focused on a clean aesthetic and a clear brand hierarchy that translates effectively across large-scale delivery formats.
3. The Results: A Consistent, High-Quality Brand Identity
The project delivered a professional packaging solution that successfully extends the Mowi Supreme brand into the logistics and delivery phase. The final design ensures that even in a utility-focused format like a thermal pack, the brand’s commitment to quality and its pristine Norwegian origin are immediately apparent. This reinforces consumer trust and ensures brand consistency at every physical touchpoint.
