Client:
Mowi
Country:
Norway
Task:
Brand activation, OOHH
Imaginity, in collaboration with Top Line Marketing and Mowi, developed an outdoor graphics campaign that highlighted both the brand essence and the variety of salmon cuts it offers. Under the concept “What starts well, ends better,” we created a brand activation campaign that illustrated the product’s journey from its pristine origin to beautifully prepared dishes at home. The goal was to connect Mowi’s premium-quality salmon with the inspiring recipes consumers can easily enjoy.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
To bring this to life, we used appetizing photography and carefully curated dish imagery that emphasized freshness, flavor, and versatility. Each piece of the activation reinforced Mowi’s premium positioning while remaining relatable for everyday shoppers. The result was an impactful OOH campaign that captured attention quickly and effectively, communicating both the brand’s expertise and its ability to elevate daily meals.
