Client:
Mowi
Country:
Norway
Task:
Brand activation, OOHH
The Challenge: Connecting Origin, Quality, and Recipes
The main challenge was to create a powerful Out-of-Home (OOH) campaign that effectively highlighted Mowi's premium brand essence and the variety of its salmon cuts. The goal was to connect the salmon's pristine origin directly to the inspiring, high-quality dishes consumers could easily prepare at home, reinforcing Mowi's premium positioning.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: The "What Starts Well, Ends Better" Concept
In collaboration with Top Line Marketing, we developed the brand activation campaign under the core concept, “What starts well, ends better.” This campaign visually illustrated the product's journey from its clean origin to the finished plate. We used highly appetizing photography and carefully curated dish imagery to emphasize the salmon’s freshness, flavor, and culinary versatility in a relatable way.
The Results: Impactful Brand Activation
The project successfully delivered an impactful OOH campaign that captured quick attention and effectively communicated Mowi's value proposition. By reinforcing the brand's expertise and connecting its premium quality directly to achievable, elevated daily meals, the activation strengthened Mowi's positioning and encouraged consumers to see the product as a key to inspiring, high-quality home cooking.
