Client:
GA.MA Italy
Country:
Latin America
Task:
Packaging Design
Clearer identity for professional vs. consumer lines. GA.MA Italy, a worldwide leader in hair styling technology, approached Imaginity with a key challenge: their Professional and Consumer product lines lacked clear differentiation. This created confusion at shelf and in professional channels, where distinct positioning is essential.
Our solution was to develop a dedicated design language for the Professional line—minimal, sophisticated, and forward-looking. The visual identity emphasizes clean lines and modern aesthetics, reflecting the precision and expertise demanded by professional stylists.
Imaginity | Design Agency | Branding, Packaging, Design Marketing
This “Salon Exclusive” product range is inspired and dedicated to professional hair stylists. Designed with them in mind, it reflects the high standards and attention to detail that define their craft.
The visual identity elevates the tools with a premium look and feel, capturing the precision, creativity, and expertise of the salon environment while reinforcing GA.MA Italy’s position as a true partner to professionals.
We designed an innovative two-piece packaging system tailored for professional use. One box contains all product information, while the second—finished in metallic tones—functions as both a decorative object and a practical storage case for the tool. This dual-purpose approach enhances the unboxing experience and provides long-lasting value for professionals who use these tools every day.
The redesign created a clear separation between the Professional and Consumer lines, giving GA.MA Italy a stronger portfolio architecture and elevating the Professional range as a premium, highly specialized offer for stylists.
