Client:
GA.MA Italy
Country:
Latin America
Task:
Packaging Design
A new dimension in hair care technology. Imaginity partnered with GA.MA Italy, a global leader in professional and consumer hair care products, to redesign their Therapy line of hair straighteners. This range stands out for its three advanced technologies, each developed to protect and treat hair from the inside out.
Imaginity | Design Agency | Branding, Packaging, Design Marketing
For this project, we created a bold and modern look that reflects both performance and beauty. Black was chosen as the base color to convey sophistication, power, and a premium feel. To differentiate each technology within the line, we introduced dynamic bursts of shape and color, giving every straightener a unique identity while maintaining coherence across the collection.
The new visual identity not only highlights the technical benefits of each straightener but also makes the line more commercially appealing. The result is a packaging and product identity that is instantly recognizable, connects with consumers at shelf, and reinforces GA.MA Italy’s position as an innovation leader in hair care.
