Client:
Deep River Snacks
Country:
USA
Task:
Branding, Packaging Design
The Challenge: Expanding a Brand's Product Line
The primary challenge was to launch two new potato chip flavors—"Zesty Lime" and "Chimichurri"—for Deep River. The new packaging design needed to be visually distinct while remaining consistent with the brand's existing design guidelines and overall visual identity. The goal was to seamlessly integrate the new flavors into the current product family without creating visual disruption.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: Cohesive and Appetizing Design
We addressed this by creating a new graphic design for the packaging that adhered strictly to the brand's established rules. We focused on using high-quality images of raw ingredients to highlight the flavors and create a strong sense of appetite appeal. This strategic use of imagery ensured the new products felt like an authentic and "indisputable part" of the existing lineup.
The Results: Seamless Product Integration
The project successfully introduced the new flavors to the market. By following a cohesive design strategy, the packaging for "Zesty Lime" and "Chimichurri" was immediately recognizable as part of the Deep River family. The use of appetizing imagery effectively communicated the product's flavor profile, making it easier for consumers to connect with and choose the new offerings.
