Customer:
Colombina
Country:
Colombia
Task:
POS Activation & Retail Display Design
Chocmelos, a beloved chocolate-covered marshmallow treat, needed point of sale (POS) displays that would capture attention, highlight its playful personality, and drive impulse purchases at checkout.
We created eye-catching POS materials that brought the brand’s fun spirit into retail environments. By combining vibrant colors, bold graphics, and appetite-appeal visuals, the displays were designed to instantly connect with shoppers and encourage trial.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The project’s scope was to design a free-standing retail display capable of showcasing the entire Chocmelos product range. At Imaginity, we analyzed every product format, pack size, and assortment to ensure the display accommodated the brand portfolio effectively while maximizing visibility and shopper appeal.
The result was a confectionery POS system that merged brand storytelling with in-store functionality. These displays turned impulse moments into sales and reinforced Chocmelos’ presence across supermarkets, convenience stores, and other retail channels.
