Client:
Anaflex Paracetamol. Packaging Design
Country:
Argentina
Task:
Packaging Design, Branding
The Challenge: Extending a Brand into a New Active Ingredient
The core challenge was to successfully launch a new product, Anaflex Paracetamol, which required extending the Anaflex brand beyond its original association with the diclofenac category. The packaging design needed to clearly communicate this new active ingredient while leveraging the established trust and recognition of the Anaflex name.
The Solution: Enhancing Clarity and Legibility
We executed a strategic redesign of the packaging specifically for the Paracetamol launch. The solution focused on providing a larger area for the logo plate and carefully rearranging the graphic elements. This reorganization aimed to make the overall information neater, cleaner, and significantly more legible for the consumer.
The Results: Strengthened Brand Recognition and Clear Differentiation
The project successfully delivered a design that enhanced the brand's presence while clearly differentiating the new product. The larger logo area reinforced the trusted Anaflex identity, while the neater layout ensured that the new active ingredient (Paracetamol) was communicated quickly and effectively, supporting the brand's smooth expansion into a new therapeutic category.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
