Client:
Anaflex Paracetamol. Packaging Design
Country:
Argentina
Task:
Packaging Design, Branding
The Challenge: Extending a Brand into a New Active Ingredient and redesign Plus
The challenge was twofold, taking into account the needs of each of the varieties: Paracetamol and Plus.
Paracetamol core challenge was to successfully launch a new product, which required extending the Anaflex brand beyond its original association with the diclofenac category. The packaging design needed to clearly communicate this new active ingredient while leveraging the established trust and recognition of the Anaflex name.
As for Plus, the goal was to redesign it to make it more relevant and attractive on the crowded over-the-counter medication shelf.
The Solution: Enhancing Clarity and Legibility
We executed a strategic redesign of the Anaflex packaging specifically for the Paracetamol launch and Plus redesign. The solution focused on providing a larger area for the logo plate and carefully rearranging the graphic elements. This reorganization aimed to make the overall information neater, cleaner, and significantly more legible for the consumer.
In the case of Plus, we introduced a silhouette created specifically for this product, which helps highlight the pack and visually communicate the product’s use and benefits in a quick and clear way.
The Results: Strengthened Brand Recognition and Clear Differentiation
The project successfully delivered a design that enhanced the brand's presence while clearly differentiating the new product. The larger logo area reinforced the trusted Anaflex identity, while the neater layout ensured that the new active ingredient (Paracetamol) was communicated quickly and effectively, supporting the brand's smooth expansion into a new therapeutic category. Plus remains within the Anaflex system and manages to add power and visual relevance through the incorporation of the silhouette.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
