artefacta. Branding

For the rebranding of this leading retail company in Ecuador, we developed an integrated identity that encapsulates its wide-ranging offerings—from home appliances and goods to specialized businesses in motorcycles and optics. Our objective was to create a cohesive Primary Brand that seamlessly unites these diverse categories while enhancing its market presence. This effort aligns with a Brand Architecture Strategy designed to ensure clarity and synergy across all sub-brands. We refreshed the visual identity to reflect modernity and versatility, ensuring that each sector, from household items to eye care, communicated a unified brand message.