Design Experience - Mineral Water & Bottled Water
Capturing purity, freshness, and trust in every bottle consumers choose
Purity, Freshness, and Hydration in Every Bottle
In the water category, packaging must instantly communicate purity, source, and freshness. Whether still, sparkling, or flavored, bottled water design plays a crucial role in reassuring consumers about origin and quality while appealing to their lifestyle aspirations.
For brands, packaging is both a promise and a differentiator—helping products stand out in crowded shelves, coolers, and e-commerce platforms. At Imaginity, we’ve worked with leading water brands to highlight clarity, provenance, and modern design across multiple product lines. From premium glass bottles to family-size PET multipacks, our designs deliver shelf impact while reinforcing the brand’s trusted identity.
Crafting a Modern Water Identity
Our goal in mineral water branding is to create visual systems that reflect purity and lifestyle, while maintaining the strength of the master brand.
For Villa del Sur, one of Argentina’s most iconic mineral waters, we created a limited edition packaging design that celebrated family, art, and color. In a category dominated by blue, we innovated by incorporating work from Argentine artists into the label design—bringing vibrancy, joy, and a family-centric positioning without confusing the product with flavored waters.
For Agua de la Costa, we refreshed the brand and packaging to make it more premium, legible, and contemporary, highlighting its attributes of being pure, natural, mineral, and high-quality. The redesign delivered a striking before-and-after evolution, ensuring stronger recognition and a fresh, modern shelf presence.
Purity and Lifestyle at the Core
Consumers choose water for its promise of hydration, health, and natural origin. Packaging design must make these qualities tangible, through minimalist layouts, clean colors, transparent labels, and modern structures.
For Agua de la Costa Sport, we developed a sub-brand tailored for active, sport-focused consumers. The design emphasized vitality, movement, and hydration benefits, clearly differentiating it from the master brand while staying consistent within the portfolio.
By amplifying purity and lifestyle cues, we ensure bottled water brands connect to their core promise: fresh, natural, and trustworthy hydration.
From Shelf Impact to Digital Connection
In the water category, packaging is often the first and most powerful selling tool. It must be striking enough to stand out through cooler doors and digital thumbnails, while also delivering the transparency consumers expect.
Beyond packaging, bottled water brands also need to connect across channels. At Imaginity, we extend identities into brand activations, catalogs, and websites, creating scalable design systems that maximize impact in retail and digital spaces.
Packaging as a Growth Engine in Water
Bottled water packaging plays a unique role in shaping perception. It must reassure consumers of quality, origin, and natural purity while creating excitement and differentiation across multiple formats and occasions.
By designing packaging systems that are both cohesive and adaptable, Imaginity helps water brands thrive in today’s competitive landscape. From single-serve bottles to multipacks, cans, and premium glass formats, our designs transform packaging into a growth driver, reinforcing trust while capturing attention in seconds.
From Everyday Hydration to Brand Loyalty
Water is more than a commodity—it’s part of everyday rituals, from on-the-go hydration to family gatherings and premium dining occasions. Our work with Villa del Sur and Agua de la Costa shows how thoughtful packaging design can make bottled water feel fresh, trustworthy, and worth choosing every time.
By blending clarity, purity cues, and strong brand identity, we help mineral water brands stand out at shelf, online, and in consumers’ lives—building loyalty over time.
