Design Experience - Hair Care & Styling
Designing Beauty, Performance, and Trust
The hair care industry is where beauty, science, and performance meet. From nourishing treatments to high-performance styling tools, packaging must communicate efficacy, trust, and aspiration at a glance. Whether it’s a premium cosmetic bottle or a professional-grade straightener, design plays a decisive role in shaping how consumers perceive value and quality.
At Imaginity, we’ve collaborated with leading hair care and styling brands across Latin America and beyond. From professional treatments for PCS to product design for Bagóvit, and from consumer appliances to professional ranges for GA.MA Italy, our work demonstrates how design can capture both beauty and performance while driving relevance at shelf and in salons.
Crafting Distinctive Identities in Hair Treatments
With PCS (Professional Care System), we developed a cohesive brand identity and packaging system that reflects the expertise and science behind salon-quality treatments. The design communicates professional trust while remaining approachable for consumers, balancing clinical precision with cosmetic appeal.
For Bagóvit, a brand with deep recognition in personal care, we designed new bottles and packaging that combined ergonomics, beauty cues, and functionality. The product design elevates the brand’s presence while ensuring ease of use in consumers’ daily hair care rituals. These projects show how hair treatment packaging design can make efficacy feel both credible and desirable.
Elevating Hair Care Through Bottle Design
In hair care, bottle design is as important as the formula inside. Consumers expect packaging that feels premium, ergonomic, and aligned with beauty cues, while brands need formats that stand out on shelf and support functionality. A well-designed bottle not only protects the product but also enhances the ritual of use, making every touchpoint part of the brand experience.
With Bagóvit, we developed a new bottle design that balanced elegance and practicality. The silhouette was crafted to feel comfortable in hand, while the structure provided strength and stability for retail and daily use. Design details such as smooth curves, clean lines, and precise labeling areas reinforced the brand’s positioning in the beauty and personal care space. By combining product design expertise with branding insight, we created bottles that reflect both aesthetic appeal and functional excellence, elevating Bagóvit’s presence in the competitive hair care market.
Packaging Performance for Styling Appliances
Hair styling appliances must do more than showcase technology—they must also convey performance, innovation, and style. Our long-term collaboration with GA.MA Italy, a global leader in hair styling tools, focused on packaging design for straighteners, dryers, and professional salon equipment.
For the consumer range, we created bold, aspirational designs that highlight product benefits and connect with beauty-forward shoppers. For the professional line, packaging emphasized performance, durability, and precision, ensuring appeal to stylists who rely on tools daily. Across both, we built a cohesive visual system that strengthens brand recognition while differentiating product tiers.
Packaging as a Growth Engine in Hair Care
In hair care, packaging must simultaneously deliver clarity, aspiration, and innovation. Treatments need to signal nourishment and trust, while appliances must express performance and style. By designing systems that are flexible, distinctive, and consistent, we help hair care brands thrive in highly competitive retail and professional channels.
Our work shows how packaging can be more than functional—it becomes a strategic growth driver, shaping how consumers and professionals experience a brand at every touchpoint.
From Daily Care to Professional Impact
Hair care is both personal and professional—it lives at home, in beauty routines, and in salons. At Imaginity, we create packaging that bridges these worlds, making hair care products feel beautiful, credible, and essential.
From PCS treatments and Bagóvit bottles to GA. MA Italy’s global styling tools, our experience demonstrates how design can elevate everyday products into brand icons. By blending beauty cues with performance signals, we help hair care and styling brands build trust, stand out at retail, and connect emotionally with their audiences.
