Client:
Keller's Creamery
Country:
USA
Task:
Web Design
The Challenge: Modernizing a Heritage Brand's Digital Presence
The main challenge was to modernize Keller’s Creamery, a heritage butter brand, by updating its digital footprint. The project needed to translate the brand's long-standing tradition and reputation for quality into a contemporary and engaging online experience that would resonate with today’s consumers without losing the brand's core identity.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: A New Website and Online Experience
We addressed this challenge by designing a new website and a comprehensive online experience. The new platform was created to be both modern and user-friendly, effectively showcasing the brand’s traditional values in a new format. The design ensured that Keller's rich history and commitment to quality were prominently featured, engaging online shoppers while honoring the brand's established roots.
The Results: Enhanced Brand Engagement
The project successfully revitalized the brand's digital presence. The new website and online experience created a more contemporary platform that appeals to modern consumers. By balancing tradition with a modern design, the site now serves as an effective tool for engaging today’s online shopper, reinforcing Keller's brand values and ensuring its continued relevance in the market.
