Global Branding and Packaging Design Agency
30+ Years Building Brands Through Strategic Packaging Design
A GLOBAL DESIGN AGENCY SPECIALIZED IN BRANDING AND PACKAGING
Imaginity is an international branding and packaging design agency helping companies build distinctive brands and high-impact packaging for competitive retail markets. For more than three decades, we have partnered with global companies, regional leaders, and emerging brands to create design solutions that strengthen brand positioning and drive growth.
INDUSTRIES WE SERVE
Imaginity develops branding and packaging design solutions across a broad range of consumer product industries, helping brands compete effectively in highly visible retail environments. Our experience spans categories such as food and beverages, snacks and confectionery, beer and craft beverages, soft drinks, personal care and cosmetics, OTC healthcare, and household products. Each category requires specific expertise in packaging architecture, regulatory considerations, product communication, and shopper behavior. By understanding the dynamics of each sector, we create packaging systems that clearly communicate product benefits, reinforce brand positioning, and stand out on crowded shelves.
Our work combines strategic branding with category-specific design thinking to ensure that packaging performs effectively across retail formats and e-commerce platforms. Whether developing packaging for a new product launch, redesigning an established brand, or expanding a portfolio through line extensions, we adapt our design approach to the visual codes, competitive landscape, and consumer expectations of each industry. This deep category understanding allows Imaginity to design packaging that not only looks distinctive but also drives recognition, trust, and purchase decisions.
IMAGINITY LAB™
One of our proudest achievements is the development of Imaginity Lab™, a proven strategic creative process that guides our approach to crafting and building ideas. Our methodology begins with a comprehensive round-trip briefing with the client, which serves as the foundation for subsequent stages: research, exploration, analysis, and inspiration. When necessary, we engage specific experts from relevant fields to contribute their knowledge. This comprehensive process allows us to define a communication strategy and focus on generating ideas with personality.
IMAGINITY LAB™
One of our proudest achievements is the development of Imaginity Lab™, a proven strategic creative process that guides our approach to crafting and building ideas. Our methodology begins with a comprehensive round-trip briefing with the client, which serves as the foundation for subsequent stages: research, exploration, analysis, and inspiration. When necessary, we engage specific experts from relevant fields to contribute their knowledge. This comprehensive process allows us to define a communication strategy and focus on generating ideas with personality.
CREATIVE EXPERIENCE
Our creative experience, as a design agency,spans over 29 different categories in the past 28 years, covering an extensive range of products found in supermarkets and beyond. We excel in generating visual identities, design and communication for beverages, food, personal care, and services. Our portfolio includes waters, isotonic drinks, iced coffees, beers, juices, refreshments, cookies, breads, frozen food, meats, dairy, chocolates and candies, snacks, cereals, cosmetics, body creams, hair treatments, feminine hygiene, diapers, cleaning products, e-commerce, architecture, nautical, telephony, pharmaceuticals, entertainment, and industrial supplies.
EXPERTISE IN EVERY PRINTING SYSTEM
In addition to our design capabilities, we have extensive experience in different printing systems. We work closely with prepress and printing areas, overseeing every process and paying attention to detail. This hands-on involvement allows us to continuously grow, acquire knowledge of new technologies, and achieve impactful results. We offer our clients printing suggestions to ensure top-quality products. Our expertise extends to printing systems such as flexography, digital flexography, serigraphy or screen-printing, offset, digital offset, gravure, direct printing on cans, pressure sensitive labels, thermo-shrinkable materials, and corrugated packaging.
OUR GLOBAL EXPERIENCE
Having worked in the Americas, Europe, and Asia, we possess global experience that has strengthened our versatility and adaptability. Our projects in various countries provide fresh perspectives and insights into diverse marketing situations. From the United States, Mexico, Panama, and Colombia to Spain, Italy, China, and Israel, we have worked with clients across three continents, each with distinct objectives, origins, and languages.
OUR OFFICES
We operate from our offices in Miami, Buenos Aires, and Mexico, actively serving as a leadership agency known for our work process and values.
AWARDS
In our commitment to brand excellence and consumer impact, we proudly unveil our portfolio of award-winning packaging design achievements.