Packaging design for the Kotex Ultraprotect women’s towel line
Design detail of theKotex Ultraprotect packaging line
Before and After comparison of Kotex Ultraprotect Packaging Design
Kotex Ultraprotect | Packaging design | Imaginity
Packaging DesignKotex Ultraprotect. Packaging design
Kotex has been the front runner of feminine protection for decades. It has taken the lead in innovation by providing consumers with products that are at the pinnacle of functionality and comfort.
Kotex entrusted Imaginity to develop and design the brand’s image and packaging throughout Latin America. Kotex Ultraprotect was launched in Central America as a premium product encased in a noticeable and luxurious metallic pack to keep the brand’s feminine character and signature pink.
“The challenge was to convey a premium product while maintaining the plastic-bag-pack, and to relate the product to the overall brand line.”
Kotex | Packaging Design | Central America and Caribbean
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