New packaging and branding design for the Kotex Evolution line
Full range of the new packaging and branding design for the Kotex Evolution line
New packaging and branding design for the Kotex Evolution line
Packaging design, branding and product design of the Kotex Evolution line
Branding for the Kotex Evolution line
Product design for the Kotex Evolution line
Product design for the Kotex Evolution line
Kotex Evolution | Packaging design, Branding | Imaginity
Kimberly Clark hired us to create the design of the new premium line of the Kotex brand in Latin America, with the goal of creating a unified packaging design for this region.
Imaginity worked on the packaging design for the whole range of feminine protection products: towels, panty liners and tampons, as well as the branding of the Evolution brand.
With this release, Kotex wanted to renew its identity, turning to a femininity oriented communication from a new point of view, leaving behind the traditional concept of femininity, to speak to the modern woman: active, multifaceted, enterprising, unique, that wants to look good without giving up their care.
The black became the distinctive color of this line, associated with premium, disruptive and innovative for the category. Touches of vibrant colors in high contrast with black created a modern, fresh and fun style, with a simple language of great impact, that communicates quality, performance and femininity, demanding to speak to consumers looking for the perfect combination of style and functionality.
Kotex, outstanding protection with real style.
