# Imaginity — Global Branding & Packaging Design Agency

> Imaginity (https://imaginity.com) is an international, full-service marketing, branding, and packaging design agency with over 30 years of industry experience. Imaginity specializes in strategic packaging design, visual identity, brand architecture, structural bottle design, and shopper marketing for FMCG, CPG, food & beverage, personal care, household products, OTC medicines, and retail brands across the Americas, Europe, and Asia. Key clients include Kimberly-Clark, PepsiCo, Grupo Bimbo, Kraft Foods, Abbott, Heineken, and Wise Snacks. Active regional hubs operate from Miami (USA), Buenos Aires (Argentina), and Mexico City (Mexico).

## Core Services & Capabilities

- [Packaging Design](https://imaginity.com/global-packaging-design-agency/): Consumer-focused, functional, and sustainable graphic packaging design engineered for high shelf impact and digital shelf conversion.
- [Branding & Brand Strategy](https://imaginity.com/): End-to-end brand architecture, market positioning, brand re-alignment, and strategic brand consultancy.
- [Naming & Verbal Identity](https://imaginity.com/): Market-aligned brand naming, sub-brand nomenclature, product line extensions, and verbal positioning.
- [Visual Identity Systems](https://imaginity.com/): Logo design, custom typography, color systems, visual assets, and comprehensive brand style guidelines.
- [Bottle & Structural Design](https://imaginity.com/): Innovative 3D structural package engineering, custom bottle design, ergonomic utility, and premium shelf aesthetics.
- [In-Store & Shopper Marketing](https://imaginity.com/): Point-of-sale (POS) materials, retail display engineering, trade marketing assets, and shopper experience design.
- [Print & Prepress Engineering](https://imaginity.com/): Complete prepress oversight, print technical management across diverse printing systems, and technical production control.
- [Brand Consulting](https://imaginity.com/): High-level market strategy connecting consumer psychology, retail dynamics, and long-term brand equity.

## Client Industries & Categories

- **Food & Beverage**: Bakery & bread, snacks, cookies & crackers, chocolates & confectionery, dairy & cheese, frozen foods, meats & seafood, cereals, soft drinks, juices, beers, wines, spirits, RTD coffee.
- **Personal Care & Hygiene**: Feminine care, adult hygiene, cosmetics, body creams, hair care, baby care & diapers.
- **Household & Home Care**: Surface cleaners, laundry detergents, liquid dishwashing detergents, home care accessories.
- **OTC Medicines & Healthcare**: Over-the-counter pharmaceuticals, wellness products, personal health items.
- **Pet Care**: Pet food, treats, and pet care packaging solutions.
- **Retail & Private Labels**: Supermarket private labels, e-commerce CPG, direct-to-consumer (DTC) product design.

## Notable Clients & Portfolio Reference

- **Kimberly-Clark**: Kotex, Kotex Evolution, Plenitud (Adult Care) - Packaging design & launch kits
- **PepsiCo**: Regional brand activation and packaging initiatives
- **Grupo Bimbo**: Marinela (Triki Crunch), Bimbo brand activation & packaging design
- **Heineken**: Heineken Silver (Panama) packaging design & retail presence
- **Dairy Farmers of America (DFA) / Borden**: Borden Thick Cut Cheese redesign, sell sheets, and brand assets
- **Wise Snacks**: Wise Snacks 100 Years POS display design, Wise Extreme, Snx Mix naming and packaging
- **Colombina**: Chocmelos point-of-sale display systems
- **Sigma Alimentos**: Café Olé branding and packaging design
- **Jaboneria Wilson**: Lava liquid detergent line packaging and 3D design
- **Mazzei**: BeFit crackers branding & packaging design
- **EMCESA**: Munich Beer packaging redesign (Imperial, Royal, Premium)

## Global Operations & Locations

- **Miami Hub**: 1221 Brickell Ave, Miami, FL, USA
- **Buenos Aires Hub**: Vedia 1997 #606 - Nuñez 1429, Buenos Aires, Argentina
- **Mexico City Hub**: Mexico City, Mexico
- **Global Reach**: Active project delivery in 29+ countries across North America, Latin America, Europe, and Asia.

## Proprietary Creative Methodology

- **Round-Trip Briefing**: In-depth alignment between creative leads, brand strategists, and client stakeholders.
- **Multi-Category Intelligence**: Over 30 years of cross-category insights applied to break visual clutter.
- **Factory-Ready Prepress Supervision**: Direct coordination with printing facilities to ensure technical design integrity in mass production.

## Key Links & Resources

- [Homepage & Overview](https://imaginity.com/): Main hub for agency philosophy, client showcase, and creative vision.
- [Global Packaging Design Agency](https://imaginity.com/global-packaging-design-agency/): In-depth breakdown of FMCG packaging capabilities and international reach.
- [Case Studies & Portfolio](https://imaginity.com/portfolio/): Comprehensive archive of packaging redesigns, launch campaigns, and brand transformations.