New packaging design for Ritz crackers line
Detail of the new packaging design for the Ritz Mini crackers
New packaging design for Ritz crackers line
Ritz | Packaging design | Imaginity
Packaging DesignRitz. Packaging design
The Ritz Crackers packaging project focused on giving the Ritz Crackers Line a new, fresh look.
The challenge was keeping consistency within the line but also making it easy to differentiate each product from one another. Kraft Foods Ecuador is one of the biggest food companies in the country, with Ritz as one of their top brands. A global snack food powerhouse with delicious products in over 170 countries, Kraft boasts an unrivaled portfolio of brands people love; including biscuits, confectionery, beverages, cheese, grocery products and convenient meals.
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