In-Store Activation | Poise | Latin America
© 2012 Imaginity
In Store Activation, Latest WorkPoise In-Store Activation
After being recommended by Kimberly Clark following the launch of Poise in Latin America, Imaginity collaborated with Verónica Cowan Ross (MIW actual global director) and developed the Mature Independent Women category for the region. The project consisted of creating a new category for the brand, which included category management and in-store activation, and then setting up more than 10 different products for the line in sections relevant for the targeted consumer. Free samples were also given out to encourage consumers to try the new products.
Similar Projects
Brand Design, Brand Strategy, Latest WorkMercado Libre
Brand Design, Latest Work, PackagingKotex Evolution
Brand Design, Latest Work, PackagingIbumejoral
Brand Activation, Latest WorkBimbo Fleet Identity
Latest Work, PackagingEuropean Wax Center | Gift Box
Latest Work, PackagingRitz Crackers
Brand Activation, BTL, In Store ActivationNintendo Latin America
Latest Work, PackagingPepsi Kick
Brand Design, Latest WorkNetizen
In Store Activation, PackagingPoise – Packaging Design
Latest Work, PackagingDos Pinos Pack Amigos – Ice Cream
Brand Activation, BTL, In Store Activation, Latest WorkPepsi Breathtaking- Brand Activation, Brand Strategy, BTL, In Store ActivationPepsi Breathtaking
Brand Design, Latest WorkYale in Argentina
In Store ActivationPepsi Coolers
BTL, In Store ActivationPepsi Choreography
Brand Design, BTL, In Store Activation, Latest Work, PackagingImagination for your Brand
