PackagingPlenitud

Imaginity was responsible for updating the package design for Plenitud adult diapers Latin America and refreshing the brand’s image. We added a photograph of a senior couple to the cover of the package design to better communicate the product to its audience. We also created separate packaging designs for each gender- one design that catered toward female wearers and a distinct design for men.
The new adult diapers looked and felt more like undergarments than anything else, which we also communicated in the package design by adding graphics that demonstrated the new look and feel of the diapers. Adult wearers are now freer and more confident wearing Plenitud and can safely rely on the protection Plenitud offers for comfortable living.