New packaging design for Munich Royal cans
The design structure is closely related to the existing label in the bottle for the brand, but with a twist
Can design has a different design in a creative double-facing use. A modern design for a valued brand
Munich Royal can in a supermarket aisle
Design details for Munich Royal
Packaging design for Munich Royal can, in Paraguay
Munich Royal | Packaging design | Imaginity
Munich Royal is a long standing product in a single serve bottle segment. We designed the product extension to the 12 oz can format. And we wanted it to be both innovative to refresh the brand and closely connected to the existing product to gain traction.
This new design that we bring to the brand adds a different touch: young, dynamic, and modern, in correspondence with the can format.
As for the structure, we work on the face based on the bottle as a starting point, generating a very similar module that fits the needs of this size. We incorporate some details such as stars, details, miscellaneous in the background and a band at the top. These elements make the final design look richer, visually interesting, fresh and modern as required in the beer category.
