Brand Consulting, BrandingMercado Libre. Branding, Brand consulting
Mercado Libre branding
Before and after branding evolution of Mercado Libre brand
Applications of the new branding Mercado Libre
Typographic work of the Mercado Libre logo
Redesign of Mercado Libre sub-brands
Mercado Libre |Branding, Brand consulting | Imaginity
Mercado Libre hired us to create their new brand image, in order to update and modernize it, promoting its values without losing identity.
We analyzed the essential elements of the brand (handshake, oval, colors) and their values, and worked in the isotype and logo, exploring their particular needs, without loosing sight of the relationship between them and the way they complement each other and function as a unit.
The challenge was to convey the main aspects of the brand: reliability, robustness and career, without losing the fun and satisfying spirit of the shopping experience.
What They said:
“We felt the need to monitor the growth of our platform through an evolution of the brand. The new logo of the Mercado Libre is a renewal of what we had so far, keeping the colors and basic lines of the existing identity, presented in a more modern way.”
Sean Summers, Vice President of Marketplace Mercado Libre.