Packaging Design | Kraft Foods | Mexico
This logo and packaging design project was for Kraft’s Singles- the All-American cheese, essential for creating the perfect grilled cheese sandwich. Children around the world indulge in this calcium-rich snack, which provides caring mothers with a nutritious solution for quick meals.
In Mexico, the brand strategy focused on appealing to children. Imaginity was commissioned by Kraft Foods to take on the challenge of creating a new pack and brand image relevant to both children and mothers.