Branding, Packaging DesignGloria Juice. Packaging Design
New Packaging design for Gloria Juice. Full Product Range
Detail of front and side of the new design of packaging of Gloria Juice
Before and after of Gloria Juice packaging design
Packaging design for Light Gloria Juice line
Gloria Juice | Packaging design | Imaginity
We worked with our client Gloria in the fruit nectars packaging redesign, with the premise of achieving a design focus on communicating freshness and palatability, looking to strengthen its position as a natural product.
We analyzed the current line, sensing a need to strengthen the hierarchy and brand presence in the designs; To fix this, we decided to implement a brand area, which traverse the entire product line, highlighting it and giving it unity, coherence and strength.