Workforce Communication | Brand Activation | GEPP Pepsi | Mexico
When Pepsi’s three bottling companies merged, a new sales culture was born, but it needed to be crafted. First, it needed a name and a logo. After exploring a number of options, we came up with a clock-gear design to communicate both efficiency and teamwork.
In order to align salespeople with Pepsi’s goals, we designed monthly folders that sales directors could deliver to their teams. These folders highlighted the specific objectives that each salesperson was to achieve each month, and led them through step by step.
To launch this new program and introduce the new sales culture, Pepsi conducted a six month tour through Mexico. We did all of the branding for this event, designing screens, banners, and other materials.