Bimbo Fleet Identity | Imaginity Seragini
Brand Activation, Latest WorkBimbo Fleet Identity
As Bimbo continued its rise to international prominence as a major food provider, this Mexican company still lacked a unifying global image.
Our challenge at Imaginity was to help strengthen this global identity by designing a standardized line of truck banners. Although each truck banner featured a different Bimbo brand or product, the designers made sure to establish a strong template around the Bimbo bear mascot, resulting in a visually cohesive fleet of trucks.
Ultimately, the trucks not only increase visibility for each of the individual Bimbo brands, but also connect to and fortify the global Bimbo identity.
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