Branding, Packaging DesignDe la Costa. Branding, Packaging design
New branding design for Agua de la Costa line
Before and after packaging and branding design comparison of Agua de la Costa
New packaging and branding design for Agua de la Costa line
New packaging and branding design for the sport version of Agua de la Costa
De la Costa | Branding, Packaging design | Imaginity
For this project we redesigned the logo and the packaging for De la Costa bottled water by taking advantage of the prestige of the brand, but presenting it in a more premium and modern way, while preserving important attributes such as purity, freshness and high quality.
We design a modern and clean logo that was more readable than the previous version. We used a straight and geometric sans serif font, which helped to convey values such as premium quality and purity.
For the package design, we chose a range of light colors, predominantly blue, to produce the illusion of transparency. We centered the logo around a drop of water, which communicated the essence of the product, and helped in framing and improving the readability of the brand name.
Because this was a redesign, we maintained brand identity by incorporating some elements of the previous design, such as the water ripples.