Packaging design for 7Up Lima
Development of pieces for 7Up Lima point of purchase
7Up Lima | Packaging design, In store | Imaginity
In Store, Packaging Design7up Lima. Packaging design, In store
In order to reinforce the flavor and highlight the concept of “intensely refreshing,” this project aimed to create a new package design and promote the brand at different points of sale in Argentina.
In all the packaging designs, we sought to highlight the lemon flavor and the concept of freshness, while preserving the optimistic, simple and friendly brand positioning.
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